In Thailand, the pandemic has acted as an accelerator for things like digital adoption and e-commerce, prioritising health and wellness, while also being a hindrance to good intentions, such as driving the sustainability movement.
Whether the impact of COVID-19 is negative or positive, there exist opportunities for brands to cater to changing needs. In this report, Mintel experts have highlighted key market trends transpiring now, as well as uncovering the changing needs of today’s dynamic consumers—what they want, what they need and where the opportunities lie for brands.
The Thai Consumer 2022 will explore these topics in the report:
Sustainability
“Brands should look to motivate Thais to be more ecoconscious using trending communication and green delivery practices, reinforcing the value and convenience of
sustainable products.”
Financial Landscape
“Thais are struggling financially due to the pandemic and lack of financial literacy. Young working adults need help saving, paying off debt and growing investments.”
Healthy Living
“Help Thais live a healthier lifestyle through beneficial ingredients in everyday essentials, daily mood and mind boosters and home wellness products.”
Lifestyle of Women
“It is time to help women of all ages achieve their health and financial goals, improve their online shopping experiences and inspire them to be more confident.”
Fill the form and download the report to find out more these trends.