Mintel, the leading expert in consumer needs and drivers, has announced three key trends that will shape consumer behavior in 2025 and beyond. We will see a search for harmony between the human mind, nature and technology, although achieving this harmony can be difficult at times. Both consumers and brands will struggle to navigate the constant oscillation between feeling in control and out of control. Mintel’s goal for 2025 is to delve deeper into the nuances of Mintel’s seven trend drivers (value, well-being, identity, rights, technology, environment and experiences) across three key domains: home, community and planet.

Three consumer trends for 2025 include: 

House: Under construction

In an unpredictable housing market, comfort and authenticity in our homes come from embracing imperfection and individuality, rather than striving for an ideal that is often beyond reach.

Community: Connected Life

Communities emerge and exist in collaborative spaces that challenge physical boundaries, inspired by what brands and consumers envision together.

World: Practices in Transition

Traditional ways of doing things are changing, both out of necessity and voluntary. Brands must embrace this inevitability to stay progressive and relevant.

 

House: Under construction

“The purpose of ‘home’ is changing, and brands are taking a leading role in inspiring the fabric of the home, rather than the whole home. Consumers don’t have to wait for the perfect living space to start living. As people rebalance their routines and habits, they will focus on making the most of their time (e.g. multitasking) and enhancing their well-being (e.g. self-care routines). This conflict between productivity and self-care is shaping the future of the home.

Matthew Crabbe, Vice President, Mintel Trends, Asia Pacific, shares the impact of trends on marketing and innovation in 2025 and beyond.

“As people struggle to find a stable home and recognize that expectations of home ownership are not always realistic, familiar comforts become even more important. The rise of childless couples, new relationship patterns, and aging in the home and community are all impacting people’s lives. At the same time, remote work is changing how families function, affecting how children bond in environments where parents are often present. This new era of home life, where emotional, practical, and economic factors play a central role, will lead to a reevaluation of previously defined household roles. In the foreseeable future, the home will be more than just a living space; it will serve as a center of personal health, productivity, and comfort.

Community: Connected Life

“Faced with unavoidable change, people are seeking ways to build strong, sustainable, and long-lasting relationships to enhance their resilience to whatever life throws at them. Given the need to prepare for a range of challenges, from climate change to political upheaval, the complexity and unpredictability of these challenges make it unreasonable and undesirable to tackle them alone. Social groups, therefore, are an important part of planning for the future, seeking friendships that share common goals and support.

“While fears of loneliness and isolation are on the rise, a focus on individuality can foster community, whether it’s Swifties or coffee lovers. A brand’s tone of voice can foster a sense of belonging and empowerment in its audience, creating an environment where everyone can grow and contribute positively. 

“Ultimately, brands will need to take a balanced approach to managing AI to ensure it promotes human self-expression to reduce the risk of increased social isolation. Brands will not only be seen as product providers, but also as having a key role to play in fostering an environment where people feel valued and supported.”

World: Practices in Transition

“Consumers can no longer go about their daily lives unaware of global changes, whether it’s extreme weather or technological advances. Brands must be mindful of rapidly changing consumer sentiment, which oscillates between moral values ​​and basic needs. Environmental change, technological advances and an ageing population will pose significant challenges for consumers. Tensions will emerge between generations, as Baby Boomers (born 1946-1964 ) remain active well into old age, while Generation Alpha (born 2010-2025) demand more attention, more time and more time to spend together,” said Dr. Sullivan. 

“In addition, health and beauty norms will change dramatically, with weight-loss pills and cosmetic surgery becoming the norm. While these trends reflect changing attitudes about body image, as consumer expectations increase, there will also be an increased focus on transparency, safety, and efficacy in health and beauty products. Brands will be urged to meet immediate aesthetic needs while prioritizing long-term health, laying the foundation for a future where wellness is accessible to all.” 

 

Download the free report to learn more about Mintel’s 2025 Global Consumer Trends . Explore Mintel’s full 2025 Trends Series and contact the Mintel press office with any questions or concerns.